"amsterdam" App Store Keywords Research Case | ASOTools
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"amsterdam" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “amsterdam” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “track hurricane”, “marineland”, “fred meyer”, “submarine”, “garmin”, “phet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “amsterdam” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword amsterdam from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
red light district amsterdam 33 30 249 222
ajax amsterdam 22 26 250+ 164
quartier rouge amsterdam 21 15 250+ 150
rijksmuseum amsterdam 14 33 250+ 218
amsterdam map 13 13 249 101

The search volume of the core keyword amsterdam in Google App Store reached 37, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 11 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AMSTERDAM City Guide Offline Maps and Tours amsterdam travel guide with offline street map ≤5 30
2
Amsterdam Travel Guide amsterdam city travel guide - guidepal ≤5 30
3
Amsterdam Offline City Map amsterdam city maps ≤5 11
4
Amsterdam Coffeeshop Guide coffeshops amsterdam ≤5 19
5
Schiphol Amsterdam Airport schiphol 36 12
6
I amsterdam City Card i amsterdam 9 2
7
Amsterdam Guide & Tours gastronomic walk, amsterdam ≤5 30
8
Amsterdam Metro Guide and Subway Route Planner amsterdam metro 6 4
9
Shadows - Amsterdam a.s.s aether shades u0026 shadows gratis para jugar ≤5 25
10
Amsterdam Wallpapers amsterdam wallpaper 9 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kbooking 80 68 250+ 244
boonking 80 30 250+ 208
irnb 80 30 248 231
bol 68 57 250+ 208
expidia 68 23 250+ 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
2
HotelTonight: Book amazing deals at great hotels hotel tonight 47 10
3
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23
4
Mobile Legends: Bang Bang mobiles 72 53
5
Priceline - Travel Deals on Hotels, Flights & Cars priceline 59 19
6
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 43
7
SHEIN-Fashion Shopping Online shien 80 29
8
FaceApp — Face Editor & Beauty Makeover adaee 63 64
9
Hotels.com: Book Hotels, Vacation Rentals and More hotel 72 84
10
My Talking Tom 2 cat 63 98

These five keywords: “kbooking”, “boonking”, “irnb”, “bol”, “expidia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Booking.com: Hotels, Apartments & Accommodation”, “HotelTonight: Book amazing deals at great hotels”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “Mobile Legends: Bang Bang”, “Priceline - Travel Deals on Hotels, Flights & Cars”, “PicsArt Photo Editor: Pic, Video & Collage Maker”, “SHEIN-Fashion Shopping Online”, “FaceApp — Face Editor & Beauty Makeover”, “Hotels.com: Book Hotels, Vacation Rentals and More”, “My Talking Tom 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “amsterdam”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “amsterdam