"alibaba.com" App Store Keywords Research Case | ASOTools
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"alibaba.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “alibaba.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “highlighter”, “honey”, “aol”, “allegiant”, “dictionnaire francais”, “anteater”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “alibaba.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword alibaba.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
alibaba.com online shopping 11 13 248 107
alibaba.com b2b trade app 8 35 250+ 244
alibaba.com app ≤5 17 249 154
alibaba.com hong kong limited ≤5 27 250+ 233
alibaba.com b2b trade app india ≤5 27 249 239

The search volume of the core keyword alibaba.com in Google App Store reached 41, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Alibaba.com - Leading online B2B Trade Marketplace alibaba 65 26
2
Alibaba.com Lite - B2B Global Sourcing on the Go alibaba com 39 21
3
AliSuppliers Mobile App 阿里云 29 42
4
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
5
AliExpress aloexpress 83 41
6
Prices in China - Cheap Cell Phones & Goods importados da china ≤5 20
7
速卖通卖家 6 18
8
Alibaba Manage alibaba manage ≤5 30
9
iTao itao 12 37
10
AliPrice Shopping Assistant aliprice - aliexpress assitant ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
enstagram 100 38 249 173
tviterr 93 30 250+ 220
ensy 90 44 249 199
aloexpress 83 41 250+ 200
airliexpress 83 38 250+ 187

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram nstagram 100 95
2
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
3
Video, Photo & Story downloader for Instagram - IG download video insta 66 30
4
All social media and social networks in one app social media 54 61
5
Instant Save - HD photo and video downloader indergram ≤5 30
6
Multi Color For Instagram Lite انستقرام لايت عربي 2019 ≤5 10
7
GBInsta - Saver for Instagram gbinsta 25 19
8
Photo Camera HD for Instagram instagram camera app ≤5 30
9
Instool lnatagram ≤5 24
10
Followers & Unfollowers for Instagram | InstaBoard instaboard ≤5 30

These five keywords: “enstagram”, “tviterr”, “ensy”, “aloexpress”, “airliexpress”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Video, Photo & Story downloader for Instagram - IG”, “All social media and social networks in one app”, “Instant Save - HD photo and video downloader”, “Multi Color For Instagram Lite”, “GBInsta - Saver for Instagram”, “Photo Camera HD for Instagram”, “Instool”, “Followers & Unfollowers for Instagram | InstaBoard”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “alibaba.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “alibaba.com