"airplain" App Store Keywords Research Case | ASOTools
×

"airplain" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “airplain” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diksheneri”, “ganstar”, “xiaomi”, “state parks”, “suplementos”, “drogaria araujo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “airplain” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword airplain from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
airplain games 9 14 250+ 168
airplaingames 6 20 250+ 212
airplain rc sim ≤5 9 250+ 157
airplain games offline ≤5 30 250+ 190
airplains war ≤5 30 250+ 141

The search volume of the core keyword airplain in Google App Store reached 35, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
City Flight Airplane Pilot New Game - Plane Games playing game 53 30
2
Airplane Flight Pilot Simulator airplanes 51 19
3
Airplane Real Flight Simulator 2020 : Plane Games air plane 45 17
4
Airplane! airplane 50 66
5
Airplane Pilot Car Transporter: Airplane Simulator pilotos 31 15
6
Merge Airplane: Cute Plane Merger arplane 51 26
7
Flight Pilot Simulator 3D Free airoplane 51 22
8
Airplane Pilot Sim piloting 50 9
9
Flight Plane Simulator 3D : Airplane Flying Sim fly airplane 6 10
10
Flying Airplane Pilot Flight Simulator-Plane Games flying airplane 13 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
expidia 68 23 250+ 125
expedia 65 21 250+ 126
airport's 65 11 250+ 90
skyscanner 64 23 250+ 141
drty 63 59 250+ 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Expedia Hotels, Flights & Car Rental Travel Deals expedia 65 21
2
Expedia Group Partner Central expedia partnercentral 20 13
3
KAYAK Flights, Hotels & Cars kiak 63 54
4
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
5
Cheap Flights and Hotel budget expedia 65 21
6
TripAdvisor Hotels Flights Restaurants Attractions tripad 66 37
7
trivago: Compare hotel prices tribago 66 21
8
Hotwire: Last Minute Hotel & Car hotwired 50 36
9
CheapOair: Cheap Flights, Cheap Hotels Booking App cheepoair 53 27
10
Cheap Flights & Airline Tickets aplicación para comprar boletos de avión ≤5 10

These five keywords: “expidia”, “expedia”, “airport's”, “skyscanner”, “drty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Expedia Hotels, Flights & Car Rental Travel Deals”, “Expedia Group Partner Central”, “KAYAK Flights, Hotels & Cars”, “Booking.com: Hotels, Apartments & Accommodation”, “Cheap Flights and Hotel budget”, “TripAdvisor Hotels Flights Restaurants Attractions”, “trivago: Compare hotel prices”, “Hotwire: Last Minute Hotel & Car”, “CheapOair: Cheap Flights, Cheap Hotels Booking App”, “Cheap Flights & Airline Tickets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “airplain”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “airplain