"air jordan" App Store Keywords Research Case | ASOTools
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"air jordan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “air jordan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “miriam webster”, “dilophosaurus”, “burnouts”, “flos”, “serch”, “sexy video”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “air jordan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword air jordan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nike air jordan shoes 18 18 250+ 128
air jordan release dates 16 37 250+ 231
air jordan keyboard ≤5 4 250+ 115
wallpaper sepatu nike air jordan ≤5 3 250+ 111
nike air jordan 1 wallpaper ≤5 3 250+ 100

The search volume of the core keyword air jordan in Google App Store reached 45, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 26
2
Jordan Keyboard jordan 13 46 30
3
SoleInsider - Release Dates jordan 12 48 30
4
J23 - Jordan Release Dates & Restocks jordan release dates 35 35
5
GOAT – Sneakers & Apparel goat 61 61
6
KicksOnFire: Shop, Release Calendar & Price Guide price shoe 56 17
7
Nike nike 76 31
8
SPG: Sneaker Price Guide shoe price guide ≤5 8
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
StockX - Buy & Sell Sneakers, Streetwear + More stockx 64 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fassabook 100 64 249 231
fece book 100 63 249 223
face book 100 62 250+ 226
face-book 100 62 250+ 225
lfaysbook 100 61 248 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Portal from Facebook portal 53 68
3
Smart Post: Schedule Media smartpost 29 38
4
Friends Talk - Chat,Meet New People 友達 34 35
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
6
hi5 - meet, chat & flirt hi5 44 31
7
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
8
LinkedIn: Jobs, Business News & Social Networking linkin 85 49
9
LINE: Free Calls & Messages line 64 84
10
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24

These five keywords: “fassabook”, “fece book”, “face book”, “face-book”, “lfaysbook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Portal from Facebook”, “Smart Post: Schedule Media”, “Friends Talk - Chat,Meet New People”, “Discord - Talk, Video Chat & Hang Out with Friends”, “hi5 - meet, chat & flirt”, “Microsoft Office: Word, Excel, PowerPoint & More”, “LinkedIn: Jobs, Business News & Social Networking”, “LINE: Free Calls & Messages”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “air jordan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “air jordan