"air canada" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “air canada” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “permisos de circulacion”, “sapatos”, “under”, “раскраска”, “myhealth”, “girl picture”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “air canada” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword air canada from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cheapoair canada 18 30 250+ 186
air quality canada 11 6 249 61
air canada rouge 9 29 249 223
air canada cargo ≤5 31 249 237
maestro by air canada ≤5 30 249 118

The search volume of the core keyword air canada in Google App Store reached 46, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Air Canada + Aeroplan air canda 55 47
2
Air Canada Cargo air canada cargo ≤5 31
3
Flight Pass air canda 55 47
4
ArriveCAN aarive 50 43
5
WestJet west jet 46 38
6
Travel Smart - Canada global affairs canada - affaires mondiales canada ≤5 30
7
eDeclaration déclaration 12 15
8
Air India airindia 39 24
9
Toronto Pearson Airport (YYZ) Info+ Flight Tracker yyz airport 24 1
10
Air Transat | Flights & Travel air transat 25 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mwtwo 87 45 249 194
pairbnb 80 61 250+ 237
airnbnb 80 34 249 180
rvnv 80 29 249 163
air b&b 80 23 247 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Pixelmon Trainer Craft: New Game 2020 Catch Poсket mindcraft pokemon ≤5 5
3
Craft Monster pixelcraft go ≤5 18
4
Mod Pixelmon MCPE Pokecraft pixelmon reforged wiki ≤5 21
5
The Weather Network: Local Forecasts & Radar Maps toronto weather 58 24
6
Monster Storm Apoiion(New Ver.) apoiion ≤5 16
7
Umbreon Wallpaper HD | Poke Wallpapers 4K umbreon wallpapers 7 5
8
Monster Trainer monster trainer ≤5 14
9
Skin Poke For Minecraft minecraft skins pokemon ≤5 30
10
Guide Pokecraft Pixelmon Mod MCPE Walktrhough pokemon let s go charmander ≤5 13

These five keywords: “mwtwo”, “pairbnb”, “airnbnb”, “rvnv”, “air b&b”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Pixelmon Trainer Craft: New Game 2020 Catch Poсket”, “Craft Monster”, “Mod Pixelmon MCPE Pokecraft”, “The Weather Network: Local Forecasts & Radar Maps”, “Monster Storm Apoiion(New Ver.)”, “Umbreon Wallpaper HD | Poke Wallpapers 4K”, “Monster Trainer”, “Skin Poke For Minecraft”, “Guide Pokecraft Pixelmon Mod MCPE Walktrhough”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “air canada”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “air canada