"ages of empire" App Store Keywords Research Case | ASOTools
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"ages of empire" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ages of empire” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “skytower”, “coogle”, “snickers”, “skyscanner”, “transantiago”, “bk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ages of empire” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ages of empire from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ages of empires 45 37 250+ 210
ages of the empire 45 28 248 178
ages of the empire 3 34 27 249 177
ages of empire free ≤5 18 249 184
ages of empires castle siege ≤5 30 250+ 217

The search volume of the core keyword ages of empire in Google App Store reached 33, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 206 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise of Empires: Ice and Fire enpire 50 36
2
Forge of Empires forage of empire 51 43
3
War of Empire Conquest:3v3 Arena Game age of empires 3 34 33
4
Empire: Four Kingdoms | Medieval Strategy MMO empire 48 78
5
Abyss of Empires: The Mythology age of empires 4 38 30
6
Age of Civilization & Empires : World War Clash 帝国与文明 ≤5 22
7
Empire: Age of Knights - Fantasy MMO Strategy Game nguyen thuy vuong ≤5 30
8
Empire: Rising Civilizations imperio 25 31
9
Clash of Empire: New Empire Age coe 30 44
10
Age of Ottoman ottoman 32 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
firee fire 77 16 249 136
mobiles 72 53 250+ 183
ole navy 72 27 250+ 164
game of thro 65 55 249 172
game the thrones 65 32 249 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garena Free Fire-New Beginning free faer 77 50
2
Survival Free Fire Battlegrounds: FPS Shooting 3D shooter game 3d like free fire ≤5 6
3
Fire and Glory kingdom under fire 11 24
4
Free Fire Survival Battleground : Battle Royale free fire gold royale game ≤5 8
5
Free Firing Game: Fire Free Game 2020: Free Fight fight fire 18 7
6
US Police Free Fire - Free Action Game action adventure fire game ≤5 9
7
Survival Squad Free Fire Unknown Firing Battle survival squad ≤5 30
8
Shooting squad: Free fire battleground ferr fire 14 13
9
Unknown Squad Survival: Free Fire Battleground squid free fire battleground ≤5 4
10
Squad Survival Epic Battle Free Fire Battleground free fire - battlegrounds 2020 atualizado ≤5 4

These five keywords: “firee fire”, “mobiles”, “ole navy”, “game of thro”, “game the thrones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Garena Free Fire-New Beginning”, “Survival Free Fire Battlegrounds: FPS Shooting 3D”, “Fire and Glory”, “Free Fire Survival Battleground : Battle Royale”, “Free Firing Game: Fire Free Game 2020: Free Fight”, “US Police Free Fire - Free Action Game”, “Survival Squad Free Fire Unknown Firing Battle”, “Shooting squad: Free fire battleground”, “Unknown Squad Survival: Free Fire Battleground”, “Squad Survival Epic Battle Free Fire Battleground”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ages of empire”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ages of empire