"age of empires" App Store Keywords Research Case | ASOTools
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"age of empires" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “age of empires” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “differential equations”, “the doctors”, “nissan leaf”, “nike snkr”, “dnb”, “candy crush soda”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “age of empires” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword age of empires from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
age of empires 4 38 30 250+ 223
age of empires 3 34 33 250+ 216
age of empires 2 32 28 250+ 194
age of empires cheat 18 29 250+ 189
age of empires castle siege 14 25 250+ 215

The search volume of the core keyword age of empires in Google App Store reached 45, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 212 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise of Empires: Ice and Fire enpire 50 36
2
Forge of Empires forage of empire 51 43
3
Abyss of Empires: The Mythology age of empires 4 38 30
4
Age of Civilization & Empires : World War Clash clash of civilizations 15 29
5
Empire: Age of Knights - Fantasy MMO Strategy Game nguyen thuy vuong ≤5 30
6
War of Empire Conquest:3v3 Arena Game age of empires 3 34 33
7
Age of Kingdoms : Forge Empires age of kingdoms ≤5 18
8
Age of Strategy stradegy 31 35
9
Empire: Four Kingdoms | Medieval Strategy MMO empire 48 78
10
Clash of Empire: New Empire Age coe 30 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mobiles 72 53 250+ 183
game the thrones 65 32 249 164
games of thorns 65 32 249 162
game of thorns 65 29 248 151
game of thones 65 28 248 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mobile Legends: Bang Bang 2.0 65 63
2
Lords Mobile: Kingdom Wars lorde 46 46
3
Mobile Price Comparison App compare mobile 38 37
4
Mobills Budget mobills 21 18
5
Daily Mobile Phones: Compare Mobile Prices & Specs apple mobile price 24 18
6
Mobiles Ringtones Download All Mp3 Ringtones Free mobile ringtone download all mp3 song free ≤5 8
7
Mr. Phone – Search, Compare & Buy Mobiles uab mr digital ≤5 30
8
MobilePatrol Public Safety App case net 46 30
9
Mobile Strike повсюду ты 21 45
10
PUBG MOBILE - FROST FESTIVAL pubg 80 54

These five keywords: “mobiles”, “game the thrones”, “games of thorns”, “game of thorns”, “game of thones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mobile Legends: Bang Bang”, “Lords Mobile: Kingdom Wars”, “Mobile Price Comparison App”, “Mobills Budget”, “Daily Mobile Phones: Compare Mobile Prices & Specs”, “Mobiles Ringtones Download All Mp3 Ringtones Free”, “Mr. Phone – Search, Compare & Buy Mobiles”, “MobilePatrol Public Safety App”, “Mobile Strike”, “PUBG MOBILE - FROST FESTIVAL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “age of empires”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “age of empires