"affirm" App Store Keywords Research Case | ASOTools
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"affirm" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “affirm” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “؛free fire”, “traduire”, “crunchyroll”, “man city”, “morrisons”, “body”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “affirm” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword affirm from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
affirmation 51 57 250+ 21
affirmed 51 33 249 168
affirmations 45 50 250+ 22
affirmative action 41 55 250+ 246
daily affirmations 32 6 250+ 35

The search volume of the core keyword affirm in Google App Store reached 53, its difficulty level reached 48, and the number of apps related to it reached 249, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Affirm afirm 51 46
2
Affirm It affirmation addict, llc ≤5 30
3
Affirm Plus Best Project & Subsale Property Agency affirmed 51 33
4
Sezzle - Buy Now, Pay Later sezzle 44 32
5
Afterpay: Buy now, pay later. Easy online shopping afterpay 58 35
6
Quadpay: Buy now, pay later quadpay 45 36
7
Klarna | Smoooth shopping klarna 59 37
8
BillEase — Buy Now, Pay Later installment 36 15
9
FlexWallet flexshopper 31 38
10
Perpay: Big Brands, Small Pays prepay 34 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160
amazun 100 30 249 169
amazon 93 61 250+ 69

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 23
2
Amazon for Tablets tablets 32 45
3
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
4
Amazon Prime Now amazon fresh 45 26
5
Amazon Prime Video àmazon prime 85 45
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Alexa alexa 61 32
8
Prime Video - Android TV believed 51 48
9
Amazon Photos amazon photo 47 35
10
Amazon Fire TV fire 61 72

These five keywords: “amaxon”, “amazom”, “amzoma”, “amazun”, “amazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Prime Now”, “Amazon Prime Video”, “Amazon Assistant”, “Amazon Alexa”, “Prime Video - Android TV”, “Amazon Photos”, “Amazon Fire TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “affirm”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “affirm