"adventure" App Store Keywords Research Case | ASOTools
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"adventure" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “adventure” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foodora”, “spongebob on the run”, “kings island”, “alucard”, “infiltrating”, “submarina”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “adventure” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword adventure from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jojo s bizzare adventure 53 29 250+ 160
jo jo bizzare adventure 53 24 249 142
jojo bizzare adventure 53 23 250+ 149
jojos bizarre adventure 53 22 250+ 137
jojo's bizarre adventure 53 21 250+ 141

The search volume of the core keyword adventure in Google App Store reached 46, its difficulty level reached 81, and the number of apps related to it reached 250+, among them, there are 153 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AdVenture Capitalist capitalists 50 22
2
AdVenture Communist communists 51 23
3
Alto's Adventure sofear 56 57
4
[3D Platformer] Super Bear Adventure bear 56 72
5
Survivor Adventure: Survival Island survial 41 30
6
Adventures Story 2 adventure. story 16 14
7
Jungle Adventures 3 jungles 50 12
8
Rayman Adventures rain man 43 36
9
Mobile Legends: Adventure mla 41 46
10
Adventure Lab adventure lab 12 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games- 75 67 250+ 249
coromo 73 38 249 216
scrat 68 73 250+ 61
poguemo 68 6 64 37
jeeps 65 4 250+ 51

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games 77 93
2
Chat Master! master 51 83
3
Fruit Ninja® spiel 51 59
4
Super Machino go: world adventure game 말이오 18 42
5
slither.io oi 61 42
6
Geometry Dash Lite geometry dash 58 28
7
Magic Tiles 3 tiles 49 58
8
Granny granny 57 69
9
Temple Run 2 ganes 63 56
10
Temple Run الألعاب 61 60

These five keywords: “games-”, “coromo”, “scrat”, “poguemo”, “jeeps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Chat Master!”, “Fruit Ninja®”, “Super Machino go: world adventure game”, “slither.io”, “Geometry Dash Lite”, “Magic Tiles 3”, “Granny”, “Temple Run 2”, “Temple Run”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “adventure”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “adventure