"activity" App Store Keywords Research Case | ASOTools
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"activity" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “activity” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hbo”, “byjus”, “avito”, “rockauto”, “guitar center”, “play stre”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “activity” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword activity from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
physical activity 38 20 250+ 147
interactivity 36 27 250+ 171
activity tracker 33 21 250+ 128
my activity google.com 33 30 248 213
paranormal activity 31 8 250+ 95

The search volume of the core keyword activity in Google App Store reached 53, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Activity Launcher activities 39 41
2
Google Fit: Health and Activity Tracking fit 51 71
3
Current Activity activity 2 ≤5 12
4
Activity Manager: Hidden activity launcher activity manager 12 12
5
Activity Scheduler rst 38 35
6
ActivityTracker - Step Counter & Pedometer actividad 41 34
7
System Log - activity & Notification event log activity logger 21 30
8
Activity - Board Game activity game 7 10
9
Activity Monitor: Task Manager activity monitor 17 13
10
Activy Challenges - Activity GPS Tracker & Game challenges - activity tracking ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dmfacebook 100 50 249 207
googl translates 100 26 250+ 145
google tanslate 100 23 250+ 154
google teanslate 100 22 250+ 144
goggle translates 100 22 250+ 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Study from Facebook study app facebook ≤5 30
3
Workplace from Facebook workplaces 51 11
4
Facebook Viewpoints viewpoint 36 27
5
Facebook Local local 43 67
6
Messenger – Text and Video Chat for Free messenger 83 86
7
CinchShare cinchshare 23 40
8
Portal from Facebook portal 53 66
9
Facebook Lite fcboook lit 73 60
10
Swipe Pro for Facebook fb swipe pro ≤5 11

These five keywords: “dmfacebook”, “googl translates”, “google tanslate”, “google teanslate”, “goggle translates”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Study from Facebook”, “Workplace from Facebook”, “Facebook Viewpoints”, “Facebook Local”, “Messenger – Text and Video Chat for Free”, “CinchShare”, “Portal from Facebook”, “Facebook Lite”, “Swipe Pro for Facebook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “activity”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “activity