"action games" App Store Keywords Research Case | ASOTools
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"action games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “action games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: ““https:”, “sally face”, “lending club”, “animales de la selva”, “fem”, “zapya”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “action games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword action games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
interaction games 18 23 250+ 201
action adventure games 16 30 250+ 214
adventure action games 14 30 250+ 225
online games action 12 29 250+ 224
action online games 12 30 250+ 28

The search volume of the core keyword action games in Google App Store reached 36, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 244 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cover Fire: Offline Shooting Games shootting 51 28
2
MORTAL KOMBAT: The Ultimate Fighting Game! mortal kombat 54 36
3
Zombie Frontier 3: Sniper FPS zombies 54 45
4
Zombeast: Survival Zombie Shooter juego de zombies 34 30
5
Prison Escape prison breakouts 61 8
6
Ninja’s Creed: 3D Sniper Shooting Assassin Game creed aventus 46 48
7
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
8
Modern Strike Online: Free PvP FPS shooting game online game 61 50
9
World War Heroes: WW2 Shooter world wars 2 48 24
10
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
amung uss 87 12 250+ 65
aomong us 87 30 250+ 24
trger 82 22 250+ 109
tatget 82 20 250+ 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game Free town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “amung uss”, “aomong us”, “trger”, “tatget”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game Free”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “action games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “action games