"accounting" App Store Keywords Research Case | ASOTools
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"accounting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “accounting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “smartone”, “insta story”, “fitgirl”, “antonov 225”, “renault kangoo”, “leyendo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “accounting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword accounting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wave accounting 33 22 250+ 142
principles of accounting 33 13 250+ 76
accounting principals 33 6 250+ 50
accrual accounting 29 36 250+ 197
accounting software 29 8 249 67

The search volume of the core keyword accounting in Google App Store reached 48, its difficulty level reached 59, and the number of apps related to it reached 249, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Accounting Bookkeeping - Invoice Expense Inventory accounts payable 36 14
2
Basic Accounting basic accounting 26 6
3
Basic Accounting Tutorial Learn Free Course Book learn accounting by glb ≤5 30
4
Accounting Basics accounting basics 26 3
5
Financial Accounting Free Course 2018 financials 58 11
6
Learn Accounting Flashcards accrual accounting 29 36
7
QuickBooks Online Accounting, Invoicing & Expenses qbooks 55 41
8
Free Business Accounting (Invoice, Tax, Inventory) business accounting 28 6
9
Accounting App - Zoho Books zoho books 30 36
10
Accounting Quiz - AccQuiz accounting game 6 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
banks 63 22 250+ 164
banken 63 17 250+ 165
financials 58 11 249 85
chime 57 35 249 152
account 56 69 250+ 124

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Current - The Bank for Modern Life current 53 60
2
Wells Fargo Mobile wellfargo 77 53
3
Bank of America Mobile Banking bamk of america 77 25
4
Chime - Mobile Banking chime 57 35
5
Green Dot - Mobile Banking greens 53 15
6
Chase Mobile vhase 70 52
7
Varo Bank: Mobile Banking varo bank 28 18
8
Netspend netspend 53 22
9
PNC Mobile pnc 56 44
10
Simple - Mobile Banking and Budgeting App s i m p l e 53 5

These five keywords: “banks”, “banken”, “financials”, “chime”, “account”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Current - The Bank for Modern Life”, “Wells Fargo Mobile”, “Bank of America Mobile Banking”, “Chime - Mobile Banking”, “Green Dot - Mobile Banking”, “Chase Mobile”, “Varo Bank: Mobile Banking”, “Netspend”, “PNC Mobile”, “Simple - Mobile Banking and Budgeting App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “accounting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “accounting