"المكياج" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “المكياج” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fit it”, “trapper”, “premier league fantasy football”, “deichmann”, “recored”, “solitaire ‣”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “المكياج” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword المكياج from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
والمكياج 34 12 250+ 122
بالمكياج 34 10 250+ 105
سلايم بالمكياج 12 6 249 86
العاب باربي الملابس والمكياج ≤5 12 250+ 183
العاب شراء الملابس والمكياج ≤5 12 250+ 164

The search volume of the core keyword المكياج in Google App Store reached 34, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouCam Makeup - Selfie Editor & Magic Makeover Cam maketip 61 63
2
Candy Makeup Beauty Game - Sweet Salon Makeover juegos para niñas 46 42
3
MakeupPlus - Your Own Virtual Makeup Artist mekeup 60 24
4
العاب بنات مكياج و تلبيس العاب بنات ماكياج و تلبيس 29 14
5
Pretty Makeup - Beauty Photo Editor Selfie Camera pretty 46 62
6
Step By Step Eye Makeup Tutorial 💄💁😍 eyeliner 48 11
7
Makeup Kit- Dress up and makeup games for girls makeup games 40 20
8
Eye Art: Perfect Makeup Artist eye makeup 39 29
9
Wedding Day Makeup Artist maleup 60 26
10
العاب بنات مكياج لعبه مال بنات العاب مال بنات العاب مال بنات العاب مال بنات العاب مال بنات ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
saphora 72 42 249 205
sephoria 72 39 249 195
sophora 72 37 250+ 184
shepora 72 36 249 188
sopora 72 30 250+ 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sephora - Buy Makeup, Cosmetics, Hair & Skincare sephoria 72 39
2
SEPHORA Saudi Arabia سيفورا sephora ksa 16 34
3
Sephora Corporate Events sephora corporate events ≤5 19
4
SEPHORA United Arab Emirates سيفورا sephora uae 21 36
5
SEPHORiA: House of Beauty sephoria 72 39
6
Sephora Forward senfora ≤5 30
7
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 49
8
Kylie Cosmetics kylie jenner 51 43
9
SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty sally beauty 49 40
10
NNNOW Online Shopping App arvindh sukumar ≤5 30

These five keywords: “saphora”, “sephoria”, “sophora”, “shepora”, “sopora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “SEPHORA Saudi Arabia سيفورا”, “Sephora Corporate Events”, “SEPHORA United Arab Emirates سيفورا”, “SEPHORiA: House of Beauty”, “Sephora Forward”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “Kylie Cosmetics”, “SALLY BEAUTY - Shop Hair Color, Hair Care & Beauty”, “NNNOW Online Shopping App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “المكياج”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “المكياج