"маршруты" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “маршруты” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ihss timesheet”, “focar”, “؟pubg mobile”, “upon”, “pasteles”, “old-school runescape”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “маршруты” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword маршруты from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
маршруты бега ≤5 12 249 157
маршруты екатеринбурга ≤5 11 250+ 156
маршруты бишкека ≤5 8 250+ 177
маршруты общественного транспорта ≤5 7 250+ 143
маршруты городского транспорта киев ≤5 7 250+ 134

The search volume of the core keyword маршруты in Google App Store reached 33, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Tracks tracks 46 52
2
Route4Me Route Planner route4me 20 42
3
Multi Stop Route Planner routenplaner 60 15
4
Moovit: Timing & Navigation for all Transit Types moved 51 18
5
GPS Navigation - Map Locator & Route Planner gsp 60 48
6
GPS Route Planner plan route 60 30
7
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
8
Driving Route Finder™ - Find GPS Location & Routes driving route finder ≤5 4
9
Route - Package Tracker for Your Online Orders route 45 60
10
GPS Maps Navigation – Speedometer & Traffic Finder lokion ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googelmap 93 34 246 192
goggle mapp 93 33 249 170
google mals 93 28 248 174
googke maps 93 26 250+ 177
oogle maps 93 23 249 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
Google Maps Go - Directions, Traffic & Transit google mals 93 28
3
Maps Directions & GPS Navigation map apple 39 20
4
Google Earth eather 100 96
5
GPS Maps and Navigation actualizar mapa google 2020 ≤5 8
6
Navigation for Google Maps Go nawigacji google 18 16
7
Voice GPS Driving Route : Gps Navigation & Maps indore map 11 10
8
Street View Live Map 2020 - Satellite World Map google maps for kids ≤5 6
9
GPS, Maps, Navigate, Traffic & Area Calculating meeps 29 22
10
Current location - GPS Location & My Location maps driving directions 19 8

These five keywords: “googelmap”, “goggle mapp”, “google mals”, “googke maps”, “oogle maps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Maps Directions & GPS Navigation”, “Google Earth”, “GPS Maps and Navigation”, “Navigation for Google Maps Go”, “Voice GPS Driving Route : Gps Navigation & Maps”, “Street View Live Map 2020 - Satellite World Map”, “GPS, Maps, Navigate, Traffic & Area Calculating”, “Current location - GPS Location & My Location”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “маршруты”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “маршруты