How To Use ASO Keyword

Search

Search Score, which is a comprehensive estimate of the relative Search Popularity for each keyword. The range is from 0 to 100 (Search Popularity from low to high). If search popularity data is not available, we will perform a weighted evaluation based on Google Search data.

  • When the Search Score is between 0 ~ 5

We believe that this keyword will hardly be searched by users in the store, so we can completely ignore these keywords.

  • When the Search Score is between 6 ~ 29

We believe that this keyword will be searched by users out of some need, but there are not many. When the keyword is highly matched with our product, we can choose it appropriately.

  • When the Search Score is between 30 ~ 69

We believe that this keyword will be frequently searched by users. There are often many keywords that are not highly competitive, which are very suitable for small-scale app developers to focus on.

  • When the Search Score is between 70 ~ 100

We believe that this keyword is a popular keyword in the store and will be searched by users very frequently. Of course, we may also find keywords that are not too difficult, but most of them are relatively difficult. It is more suitable for the leader app.

Volume

Volume, The “Volume” of App Store keywords means Keyword Search Volume on App Store; the “Volume” of Google Play keywords means Keyword Search Volume on google.com. The data reflects the search popularity of keywords from another aspect.

  • App Store

Volume of App Store is the official data provided by the store. Usually 4605 is the dividing line, Keywords volume below 4605 are usually not adopted by ASO marketers, and keywords volume above 4605 will be considered by ASO marketers. Usually, small app developers will consider using keywords in the 4605 to 7500 range. But it should be noted that this data App Store official has stopped updating in 2020, and this data will not change dynamically. Therefore, we recommend that ASO marketers: When measuring the popularity of keywords, pay more attention to Search Score.

  • Google Play

Volume of Google Play is the search volume of google.com. Usually, marketers consider keywords with the Volume greater than 100K, while the small-scale app developers are advised to focus on keywords from 100K ~ 5M.

KD

Keyword Difficulty, It estimates how hard it will be to rank in the top 5 organic search results. The result is displayed from 0 to 100 (low difficulty to high). This data is based on the top 5 apps in the keyword search results, about the reviews and ratings, downloads, app, and keyword relevance, operating activity score, number of recent updates, etc. KD is the comprehensive difficulty calculated from the weighted average of these data scores.

  • When the KD is between 0 ~ 29

We believe that the difficulty of keyword competition in this range is very low, and there is no need for the App to have a large user group. We highly recommend users to find potential (higher Search Score) keywords in this range. And the higher the KD, the lower the search keyword, the more obvious the effect of ASO.

  • When the KD is between 30 ~ 69

We believe that the competitive difficulty of keywords in this range is medium, but it is not easy to enter the top five of search results. You need a user base. Recommend some powerful apps to choose keywords with huge search volume.

  • When the KD is between 70 ~ 100

We believe that the competitive difficulty of keywords in this range is pretty difficult unless you are a leader app developer. Otherwise, it is not recommended that you spend a lot of energy optimizing keywords at this difficulty level.