"world's best games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “world's best games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mercedes-benz”, “ultimatix”, “cac”, “minesweeper”, “spongebob meme”, “molar mass”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “world's best games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword world's best games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
world's best online games ≤5 25 250+ 234
world's best games in the world ≤5 25 250+ 245
world's best games for boys ≤5 20 250+ 228
world's best car games ≤5 18 250+ 219
world's best games 2020 ≤5 17 250+ 215

The search volume of the core keyword world's best games in Google App Store reached 36, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 244 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Chef ???????????????? resteraunt 58 33
2
AdventureQuest 3D MMO RPG mmo 49 65
3
BattleCry: World War Game Free Online RPG battle cry 21 25
4
Horse World – Show Jumping - For all horse fans! horse jumping 25 8
5
Order & Chaos 2: 3D MMO RPG order & chaos 2 9 30
6
Subway Surfers sbay 90 65
7
Grand Tanks: Best Tank Games tanques de guerra 19 13
8
Boys World Craft: Creative Mind & Exploration boys craft 7 13
9
Free Games : Super Bob's World 2020 hai nam trinh ≤5 30
10
Dark Days: Zombie Survival zurvival games 34 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtuer 100 38 250+ 193
youtuober 100 30 250+ 214
y tuber 100 30 250+ 173
youtuher 100 30 249 193
sbay 90 65 249 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
Tube Tycoon - Tubers Simulator Idle Clicker Game tube clicker 11 19
3
Idle Tuber ssundee 38 45
4
Youtubers Life: Gaming Channel youtuher 100 30
5
YouTube TV - Watch & Record Live TV yo utibe 100 30
6
PewDiePie's Tuber Simulator y tuber 100 30
7
YouTube for Android TV y 80 90
8
Youtuber Simulator симулятор жизни ютубера 2 ≤5 19
9
YouTube Studio youtubestadio 63 44
10
YouTube Kids youtoubu 100 30

These five keywords: “youtuer”, “youtuober”, “y tuber”, “youtuher”, “sbay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “Tube Tycoon - Tubers Simulator Idle Clicker Game”, “Idle Tuber”, “Youtubers Life: Gaming Channel”, “YouTube TV - Watch & Record Live TV”, “PewDiePie's Tuber Simulator”, “YouTube for Android TV”, “Youtuber Simulator”, “YouTube Studio”, “YouTube Kids”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “world's best games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “world's best games