"weather.gov" App Store Keywords Research Case | ASOTools
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"weather.gov" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weather.gov” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video downloads”, “hallucination”, “tennis pro”, “open world games”, “épicerie”, “buy followers instagram”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weather.gov” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weather.gov from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weather.gov.sg 7 30 248 61
forecast.weather.gov 6 3 222 56
weather.gov app free ≤5 30 250+ 154
weather.gov app ≤5 30 250+ 149
mobile weather.gov ≤5 30 250+ 152

The search volume of the core keyword weather.gov in Google App Store reached 33, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NOAA Weather Unofficial noaa 51 23
2
NOAA Weather Unofficial (Pro) noaa radar pro 7 6
3
FEMA fema 48 37
4
Today Weather - Widget, Forecast, Radar & Alert today weather 56 24
5
Weather Viewer (Unofficial) national weather association ≤5 3
6
Storm Radar: Hurricane Tracker, Live Maps & Alerts storm 44 53
7
NWS Weather Alerts Widget nws weather alerts widget ≤5 8
8
WeatherDotGov forecast.weather.gov 6 3
9
Weather@SG weather.gov.sg 7 30
10
Weather Satellite Map weathersatellitemap ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hava durumunda 82 28 250+ 186
hava durumları 82 25 250+ 171
meteorología 72 29 250+ 191
naticias 70 29 250+ 168
notisias 70 15 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Meteoroloji Hava Durumu hava durumları 82 25
2
Weather forecast climas 100 33
3
Azerbaijan Weather paqoda azerbaycan ≤5 12
4
Weather Forecast tienpo 24 23
5
Weather app nyc weather 60 19
6
NTV Hava ntv hava ≤5 30
7
Transparent clock & weather - forecast & radar времето 63 34
8
AccuWeather: Live weather radar & local forecast weatheroo 100 73
9
Weather matteo priora ≤5 30
10
Weather forecast previsão do tempo 82 30

These five keywords: “hava durumunda”, “hava durumları”, “meteorología”, “naticias”, “notisias”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Meteoroloji Hava Durumu”, “Weather forecast”, “Azerbaijan Weather”, “Weather Forecast”, “Weather app”, “NTV Hava”, “Transparent clock & weather - forecast & radar”, “AccuWeather: Live weather radar & local forecast”, “Weather”, “Weather forecast”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weather.gov”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weather.gov