"schwäbische zeitung" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “schwäbische zeitung” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “youtube”, “deals and steals”, “i love you quotes”, “actresses”, “teleport”, “lending club”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “schwäbische zeitung” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword schwäbische zeitung from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
schwäbische zeitung online ≤5 30 249 234
e-paper schwäbische zeitung ≤5 5 249 59
schwäbische zeitung app ≤5 30 250+ 218
e paper app schwäbische zeitung ≤5 30 249 234
news app schwäbische zeitung ≤5 30 248 235

The search volume of the core keyword schwäbische zeitung in Google App Store reached 33, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 157 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Schwäbische E-Paper App schwaebische 21 39
2
Schwäbische News App schwäbische zeitung online ≤5 30
3
Myth Swabian Alb schwabische alb ≤5 22
4
SchwäPo und Tagespost E-Paper sdz druck und medien gmbh ≤5 30
5
SZ.de - Nachrichten - Süddeutsche Zeitung sz 53 54
6
Die ganze Schwäbische Alb die ganze schwäbische alb ≤5 30
7
SZ ePaper sz 53 54
8
Schwäbisches Tagblatt schwaebisches tagblatt 28 45
9
Süddeutsche Zeitung Zeitungsapp abz zeitungsapp ≤5 30
10
SWR Aktuell swr aktuell 20 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yaho 93 55 250+ 175
ýahoo mail 93 28 250+ 136
yahoos 93 26 250+ 129
yahoo mails 93 25 250+ 126
hayoo mail 93 24 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Mail – Organized Email ýahoo mail 93 28
2
Yahoo: News, Sports, Finance & Celebrity Videos yahoos 93 26
3
Yahoo Search yahoo search 46 25
4
Yahoo - News, Mail, Sports my yahoo 34 26
5
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
6
Yahoo Sports: Stream live NFL games & get scores sport 77 84
7
Yahoo Weather 天气 48 28
8
Yoho Sports yoho 29 33
9
Login for Yahoo Mail And Other App yahoo account key code ≤5 30
10
Login for Yahoo Mail & more yahoo massenger 29 23

These five keywords: “yaho”, “ýahoo mail”, “yahoos”, “yahoo mails”, “hayoo mail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Mail – Organized Email”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Weather”, “Yoho Sports”, “Login for Yahoo Mail And Other App”, “Login for Yahoo Mail & more”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “schwäbische zeitung”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “schwäbische zeitung