"salón de belleza" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “salón de belleza” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “consultation”, “describing”, “kbo”, “hujan”, “sahibinden.com”, “paleontology”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “salón de belleza” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword salón de belleza from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fuchsia salón de belleza ≤5 30 250+ 218
coiffure salón de belleza ≤5 30 250+ 172
salón de belleza enny ≤5 30 250+ 159
damá salón de belleza ≤5 9 249 114
salón de belleza para mascotas del pequeño panda ≤5 23 250+ 234

The search volume of the core keyword salón de belleza in Google App Store reached 36, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kids nail salon onglerie doigts de fée ≤5 30
2
Super Star Fashion Hair Salon Stylist 造型师 ≤5 18
3
Mommy beauty care salon mommy beauty care salon ≤5 6
4
nail free games toes beauty spa salon manicures manicure and pedicure games with levels ≤5 9
5
Princess makeup salon 2019 princess makeup salon 2019 ≤5 6
6
Hair salon : monsters hair salon : monsters ≤5 30
7
Fashion Girl Makeup Beauty Salon - Girl Games makeup salon girls -pixie dust ≤5 1
8
Animal Hair and Beauty Salon animal hair and beauty salon ≤5 30
9
Princess Beauty Spa Salon Makeover - Girls Games princess spa salon & makeover ≤5 5
10
Halloween Makeup Salon halloween makeup salon games ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girlds 73 18 170 123
holoween 66 3 250+ 71
hollaween 66 3 250+ 69
hollween 66 3 250+ 63
spa 63 73 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
It Girl - Fashion Celebrity & Dress Up Game {it girl;} 38 28
2
Sky Girls - Flight Attendants flight attendants 39 30
3
Power Girls Super City - Superhero Salon & Pets girls 60 68
4
Rich Girl Crazy Shopping - Fashion Game gile game 50 30
5
Sweet Baby Girl Beauty Salon 3 - Hair, Nails & Spa beauty girls 50 16
6
Girls games: Painting and coloring girls game 44 30
7
Design It Girl - Fashion Salon girl game for free 50 21
8
Girls Dress Up girls dress 51 20
9
Rockstar Girls - Rock Band rockstar girls 7 30
10
Unicorn Chef: Cooking Games for Girls f games for girls 50 25

These five keywords: “girlds”, “holoween”, “hollaween”, “hollween”, “spa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “It Girl - Fashion Celebrity & Dress Up Game”, “Sky Girls - Flight Attendants”, “Power Girls Super City - Superhero Salon & Pets”, “Rich Girl Crazy Shopping - Fashion Game”, “Sweet Baby Girl Beauty Salon 3 - Hair, Nails & Spa”, “Girls games: Painting and coloring”, “Design It Girl - Fashion Salon”, “Girls Dress Up”, “Rockstar Girls - Rock Band”, “Unicorn Chef: Cooking Games for Girls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “salón de belleza”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “salón de belleza