"mcdonald's" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mcdonald's” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ganador”, “casetify”, “lexus”, “nfl”, “nasza klasa”, “hola”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mcdonald's” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mcdonald's from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mcdonald's menu 40 16 247 149
mcdonald's menu with prices 38 35 242 191
mcdonald's app 36 21 246 170
mcdonald's canada 33 30 247 186
closest mcdonald's 29 30 248 171

The search volume of the core keyword mcdonald's in Google App Store reached 63, its difficulty level reached 29, and the number of apps related to it reached 245, among them, there are 141 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's madonald 85 43
2
McDonald's ماكدونالدز 47 24
3
Happy Meal App heapy meal 41 30
4
McDonald’s App - Caribe cupons mcdonald's 16 12
5
McDonald's Events/Deploy Hub mcdonald's events/deploy hub ≤5 30
6
Prank call Ronald McDonald ronald mcdonald 43 28
7
McDonald's Travel mcdonald's france ≤5 24
8
Coupons for McDonalds mcdonalds uk coupons ≤5 19
9
McDonald's Japan mcdonald s japan 12 30
10
McDonald's VideoCV Chile naranja videocv ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
y tuber 100 30 250+ 173
resturant 87 35 250+ 179
madonald 85 43 246 193
mcds 85 25 243 153
mc donall 85 30 248 12

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
????Tuber Simulator Idle 2020: Business Tycoon Games hypebeast games ≤5 30
2
Tuber Tools - Grow Your Channel Easily lucky youtube tools ≤5 30
3
Idle Streamer! streamer 49 49
4
YouTube Kids youtoubu 100 30
5
Idle Tuber ssundee 38 45
6
Clicker Tube - Tuber Story tube clicker 11 16
7
How to become a Youtuber — Guide for YouTube youtubers apps 34 11
8
YouTube TV - Watch & Record Live TV yo utibe 100 30
9
Jutub Clicker - Tuber Tycoon money tube clicker ≤5 30
10
Tubers Clicker симулятор жизни ютубера кликер ≤5 17

These five keywords: “y tuber”, “resturant”, “madonald”, “mcds”, “mc donall”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “????Tuber Simulator Idle 2020: Business Tycoon Games”, “Tuber Tools - Grow Your Channel Easily”, “Idle Streamer!”, “YouTube Kids”, “Idle Tuber”, “Clicker Tube - Tuber Story”, “How to become a Youtuber — Guide for YouTube”, “YouTube TV - Watch & Record Live TV”, “Jutub Clicker - Tuber Tycoon”, “Tubers Clicker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mcdonald's”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mcdonald's