"lotería" App Store Keywords Research Case | ASOTools
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"lotería" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lotería” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “usa map”, “krogers”, “securities”, “isntagram”, “insta gram”, “design house”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lotería” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lotería from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lotería nacional 52 16 249 90
lotería nacional dominicana 51 7 250+ 69
lotería electrónica 45 14 250+ 99
lotería nacional mexicana 33 30 247 118
lotería electrónica pr 31 24 250+ 155

The search volume of the core keyword lotería in Google App Store reached 70, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Baraja de Lotería Mexicana lotoria 70 23
2
⭐ Baraja de lotería mexicana lotería cards 29 20
3
Lotería Online loteria on line 53 14
4
Baraja Lotería MX loteria cantamelas fernando cervantes ≤5 30
5
Baraja de Lotería Mexicana loteria cantamelas ≤5 16
6
Lotería Mexicana En Línea loteria mexicana multijugador ≤5 30
7
Tablas de Lotería Mexicana tablas de loteria ≤5 30
8
A Jugar Loteria a jugar loteria 7 15
9
Texas Lottery Official App texas lottery 55 11
10
Lotería Electrónica Oficial lotería electrónica 45 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
loteria nacional 77 20 248 102
quini 75 60 249 234
megasena 73 27 241 119
quina 72 48 245 201
lottos 72 4 250+ 31

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Piramide de Premios la pyramide de la chance ≤5 30
2
Lotto Winner for Florida Lotto florida lotto 37 6
3
Mexican Cards - Lottery Deck deck of loteria ≤5 30
4
¿Qué Jugó? - Lotería Panamá balotas panama 14 31
5
Quiniela Argentina ¿que salio 28 27
6
Ganar Loteria New York numeros milenio 1.6 2020 ≤5 4
7
Lotería Navidad ipremio - lotería de navidad ≤5 30
8
Lotería de Boyacá resultado de las loterias de colombia 48 12
9
Quinielas Argentinas quini 75 60
10
Número Lotería Nacional comprobar loteria nacional 43 23

These five keywords: “loteria nacional”, “quini”, “megasena”, “quina”, “lottos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Piramide de Premios”, “Lotto Winner for Florida Lotto”, “Mexican Cards - Lottery Deck”, “¿Qué Jugó? - Lotería Panamá”, “Quiniela Argentina”, “Ganar Loteria New York”, “Lotería Navidad”, “Lotería de Boyacá”, “Quinielas Argentinas”, “Número Lotería Nacional”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lotería”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lotería