"horários" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horários” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “photo collage”, “taurus”, “cleaning”, “anz banking online”, “robber bob”, “twenty one pilots”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horários” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horários from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horários do funchal 33 17 249 172
horários val ≤5 30 248 201
horários stcp tempo real ≤5 7 250+ 201
sim rmtc goiânia horários ≤5 7 249 172
horários transportes lisboa ≤5 5 250+ 186

The search volume of the core keyword horários in Google App Store reached 46, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 186 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
timr - time tracking with time recorder and GPS timr ≤5 9
2
To do list choses à faire ≤5 30
3
Dutyroster Shiftcalendar Free ploegenrooster ijmuiden ≤5 25
4
EssentialPIM - Your Personal Information Manager astonsoft ≤5 30
5
EasyTableNotes - Simple notes in tables. table in ms word ≤5 8
6
Horarios Belgrano Norte horario de tren belgrano norte ≤5 30
7
Horarios de Clase horario de clases ≤5 30
8
MendoTran mendotran cuando subo ≤5 25
9
My Working Hours apuntar horas de trabajo ≤5 6
10
Booksy Biz - Beauty Scheduling App biz 32 55

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
climas 100 32 250+ 183
traset 100 28 250+ 180
google 93 86 247 215
tiek took 83 58 249 236
google mmett 83 30 249 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast wheather 100 33
2
Weather forecast previsão do tempo 82 30
3
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
4
Weather Forecast aplicacion del estado del tiempo ≤5 15
5
Transparent clock & weather - forecast & radar weather widget 26 35
6
Weather Forecast free clima cd juárez 41 22
7
Free Weather Forecast & Clock Widget offline weather app free south africa 2020 ≤5 13
8
Weather Forecast metrologia 38 21
9
Yahoo Weather yahoo weather 37 29
10
Local Weather - Weather Widget local weather 43 30

These five keywords: “climas”, “traset”, “google”, “tiek took”, “google mmett”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather Forecast”, “Transparent clock & weather - forecast & radar”, “Weather Forecast free”, “Free Weather Forecast & Clock Widget”, “Weather Forecast”, “Yahoo Weather”, “Local Weather - Weather Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horários”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horários