"checkers ・" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “checkers ・” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “callof duty”, “imea”, “porridge”, “volvo”, “michels”, “girl wallpapers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “checkers ・” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword checkers ・ from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
checkers 51 65 250+ 59
checkers ` 51 7 250+ 60
checkers ‣ 51 7 250+ 57
checkers • 51 7 250+ 57
online checkers 34 7 250+ 69

The search volume of the core keyword checkers ・ in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Checkers checkers 51 65
2
Checkers tactical checkers ≤5 30
3
Checkers Free chekkers 28 30
4
Checkers juego de damas 2020 ≤5 6
5
Checkers Free checker free 16 9
6
Checkers - Damas damas 32 21
7
Checkers checkered 39 6
8
Checkers Online - Duel friends online! checker online 34 12
9
Draughts 10x10 - Checkers draughts 27 15
10
Checkers gamovation ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leichess 61 29 250+ 171
chess 60 82 250+ 125
bypost 56 46 248 208
lichess 54 30 249 176
rooting 53 10 250+ 111

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess puzzles! chess's challenge ≤5 30
2
Blitz Chess Clock Free rapid chess game ≤5 30
3
Chess Analysis visualización del tablero de ajedrez ≤5 3
4
Alexander Alekhine - Chess Champion alexander alekhine ≤5 30
5
7-piece chess endgame training tablebase ≤5 30
6
Advanced Defense (Chess Puzzles) middlegame chess puzzles ≤5 30
7
Chess Endgame Training endgame 37 25
8
Encyclopedia Chess Combinations Vol. 3 Informant informant 3 ≤5 25
9
Chess Openings arkon: chess opening explorer ≤5 30
10
Wilhelm Steinitz - Chess Champion wilhelm steinitz ≤5 30

These five keywords: “leichess”, “chess”, “bypost”, “lichess”, “rooting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Chess puzzles!”, “Blitz Chess Clock Free”, “Chess Analysis”, “Alexander Alekhine - Chess Champion”, “7-piece chess endgame training”, “Advanced Defense (Chess Puzzles)”, “Chess Endgame Training”, “Encyclopedia Chess Combinations Vol. 3 Informant”, “Chess Openings”, “Wilhelm Steinitz - Chess Champion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “checkers ・”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “checkers ・