"bj's" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bj's” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “im”, “rediff money”, “skimming”, “hollywood”, “кинопоиск”, “who”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bj's” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bj's from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bj's wholesale club 42 53 250+ 237
bj's brewhouse 38 50 250+ 242
bj's restaurant 38 50 250+ 241
bj's wholesale 36 48 249 238
bj's restaurants 24 42 250+ 230

The search volume of the core keyword bj's in Google App Store reached 61, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BJ's Wholesale Club b.j.'s 61 51
2
BJ’s Mobile App bj's restaurant 38 50
3
BJS bjs wholesale club 13 33
4
The Daily BJ bj 52 33
5
DJ Mixer 2020 - 3D DJ App mixse 56 26
6
BJS Connect - Bharatiya Jain Sanghatana bharatiya jain sanghatana ≤5 28
7
Cross DJ Free - dj mixer app vitialdj 43 11
8
Music Volume EQ — Equalizer Bass Booster Amplifier equaliser 45 22
9
Pi Music Player - Free Music Player, YouTube Music слушай музыку 48 37
10
edjing Mix - Free Music DJ app d.j 65 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
wheather 100 33 250+ 190
climas 100 32 250+ 183
wearthe 100 31 250+ 194
wather 100 31 250+ 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 35
4
DiskDigger photo recovery recovered 48 10
5
Akinator vuess 61 25
6
Wonolo wonolo 26 32
7
Hangouts hangouts 68 27
8
Flurv - Meet, Chat, Friend flur 23 36
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
10
SuperVPN Free VPN Client vbn 40 41

These five keywords: “golgil”, “wheather”, “climas”, “wearthe”, “wather”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bj's”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bj's