"aniversários" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “aniversários” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “compliant”, “opensky”, “converse shoes”, “trivia”, “orai”, “noni”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “aniversários” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword aniversários from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mensagens para aniversários 21 4 250+ 69
aniversários mensagens 12 4 249 79
sincronizar aniversários facebook ≤5 15 250+ 170
calendário aniversários facebook ≤5 8 249 116
aniversários facebook ≤5 7 250+ 102

The search volume of the core keyword aniversários in Google App Store reached 46, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthdays for Android birthday 48 71
2
Birthdays & Other Events Reminder promemoria compleanni gratis ≤5 7
3
Frases de Aniversário: Parabéns, feliz aniversário mensagens de aniversario 61 10
4
Frases de Feliz Aniversario Amor frases de aniversario de casados 16 5
5
Parabéns, Feliz Aniversário parabéns 53 14
6
Tarjetas de Feliz Aniversario tarjetas de aniversario 19 10
7
Áudios e Imagens de Aniversário, Mensagens Prontas mensagens para aniversários 21 4
8
Mensagem de Aniversário: Gif, Áudio, Imagem, Video homenagem de aniversário 18 5
9
feliz aniversário - video con fotos y música aniversário video ≤5 6
10
FELIZ ANIVERSÁRIO AMIGA FRASES E MENSAGENS parabens pra voce ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google 93 86 247 215
google mmett 83 30 249 178
goohle 72 46 245 202
goggle calendar 70 20 250+ 159
google calender 70 19 250+ 158

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 80
2
Google Go: A lighter, faster way to search goog 65 67
3
Google One google one 44 45
4
Google Calendar goggle calendar 70 20
5
Google Home hromecast 65 43
6
Google Voice google voice 66 24
7
Google Chrome: Fast & Secure chrome 76 45
8
Google Assistant - Get things done, hands-free google assistance 56 33
9
Google Drive google drivs 85 42
10
Google Keep - Notes and Lists tubufy 80 69

These five keywords: “google”, “google mmett”, “goohle”, “goggle calendar”, “google calender”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Go: A lighter, faster way to search”, “Google One”, “Google Calendar”, “Google Home”, “Google Voice”, “Google Chrome: Fast & Secure”, “Google Assistant - Get things done, hands-free”, “Google Drive”, “Google Keep - Notes and Lists”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “aniversários”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “aniversários