"위메프" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “위메프” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aemt”, “big y”, “families”, “payless”, “story for kid”, “how to lose belly fat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “위메프” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 위메프 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
위메프오 7 32 250+ 236
위메프오 파트너즈 ≤5 30 249 241
위메프오 주문접수 ≤5 30 249 238
위메프 - 특가대표 ≤5 27 250+ 239
위메프오앱 ≤5 30 249 236

The search volume of the core keyword 위메프 in Google App Store reached 32, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 219 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
위메프 - 특가대표 (특가 / 쇼핑 / 쇼핑앱 / 쿠폰 / 배송) 위메프 - 특가대표 ≤5 27
2
위메프오 주문접수 위메프오 주문접수 ≤5 30
3
W스타일 위메프 차이 ≤5 30
4
위메프오-전국 배달픽업/할인티켓 위메프오 7 32
5
쿠폰모아 - 소셜커머스모음,맛집,여행,티몬,위메프,쿠차 쿠폰 9 12
6
위메프오 파트너즈 위메프오 파트너즈 ≤5 30
7
트레이더스 - 트레이더스몰, 이마트몰, 신세계몰 쇼핑 이마트 트레더스 23 42
8
타임커머스 티몬 티켓몬스터 41 41
9
도매꾹 - 국내 1위 도매 (B2B) 오픈마켓 마켓컬리 36 47
10
쿠차: 핫딜모음/최저가검색/인기쇼핑몰/해외직구/여행/쿠폰 최저가쇼핑 ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instagra 100 99 250+ 158
nstagram 100 95 250+ 166
instag 100 88 250+ 169
oogle 100 86 247 208
faceb 100 79 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram nstagram 100 95
2
Layout from Instagram: Collage layout 51 43
3
Threads from Instagram threads 48 25
4
Boomerang from Instagram boomerang 55 50
5
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
6
Repost for Instagram - Regrann regann 38 43
7
Video Downloader for Instagram video downloader for instagram 66 46
8
FollowMeter - Unfollowers Analytics for Instagram support instagram 31 17
9
Friendly IG john appleseed 38 30
10
FastSave for Instagram insa save 48 15

These five keywords: “instagra”, “nstagram”, “instag”, “oogle”, “faceb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Threads from Instagram”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram - Regrann”, “Video Downloader for Instagram”, “FollowMeter - Unfollowers Analytics for Instagram”, “Friendly IG”, “FastSave for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “위메프”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “위메프