"계산기" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “계산기” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “serves”, “king tut”, “out back”, “shareholders”, “hindi mp3 songs downloader”, “the doctors”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “계산기” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 계산기 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
날짜계산기 19 21 249 145
비만도 계산기 12 13 249 113
비만도계산기 12 12 248 130
대출이자계산기 12 8 249 79
대출 이자계산기 12 8 249 78

The search volume of the core keyword 계산기 in Google App Store reached 37, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Samsung Calculator cacilator 83 23
2
Calculator culator 83 93
3
Calculator Plus Free carculadora 78 18
4
ClevCalc - Calculator clavicle 41 47
5
Simple Calculator مشین حساب 19 12
6
Stylish Calculator Free - CALCU™ c a l c u 83 19
7
Calculator with Percentage (Free) calculators with percentage 60 10
8
Simple Calculator basic calculator - arabicalc ≤5 30
9
General Calculator kukulatar ≤5 4
10
Mobi Calculator free & AD free! rechner app kostenlos ohne werbung ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
culator 83 93 250+ 147
cluckulator 83 53 249 223
mercado livre 83 45 249 204
couklater 83 24 250+ 151
cacilator 83 23 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator couklater 83 24
2
Samsung Calculator cacilator 83 23
3
Calculator Plus Free carculadora 78 18
4
Calculator Lock – Video Lock & Photo Vault – HideX cultural appropriation 43 53
5
Calculator carlater 83 17
6
Simple Calculator مشین حساب 19 12
7
Calculator collectorate 14 37
8
iCalculator - iOS Calculator, iPhone Calculator mini räknare 39 13
9
Calculator jacalito 7 30
10
Desmos Scientific Calculator demos 36 15

These five keywords: “culator”, “cluckulator”, “mercado livre”, “couklater”, “cacilator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator”, “Samsung Calculator”, “Calculator Plus Free”, “Calculator Lock – Video Lock & Photo Vault – HideX”, “Calculator”, “Simple Calculator”, “Calculator”, “iCalculator - iOS Calculator, iPhone Calculator”, “Calculator”, “Desmos Scientific Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “계산기”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “계산기