"斗鱼" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “斗鱼” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “resta”, “points table”, “tradición de inglés a español”, “speed test wifi”, “cookidoo”, “leumi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “斗鱼” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 斗鱼 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
斗鱼直播 17 31 250+ 202
斗鱼极速版 ≤5 28 249 232
斗鱼直播-热门竞技游戏直播平台 ≤5 14 250+ 161
douyu 斗鱼 ≤5 20 250+ 209
斗鱼动态壁纸 ≤5 5 250+ 72

The search volume of the core keyword 斗鱼 in Google App Store reached 41, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 159 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HUYA LIVE – Game Live Stream 虎牙 40 41
2
95Live直播輕鬆聊天視訊看甜美主播 抱抱 16 26
3
爱弹幕直播 bilibili直播 11 32
4
天天欢乐斗地主 欢乐斗地主 17 31
5
风云TV电视盒子版-海外高清华语电视风筝TV直播 guangdong 31 31
6
小象直播 ELELIVE - 火热华人直播社交平台 huajiao 6 19
7
初戀直播-超火爆真人美女在線直播 一直播 17 24
8
LinkCN - 海外回国加速器,国服手游影视音乐直播极速穿梭 ,华人留学生连接中国专属加速器 linkcn 20 29
9
MGTV-HunanTV official TV APP bilibil 58 27
10
SpeedCN TV - 海外电视盒子加速器,追剧必备 电视盒子 ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
giamail 100 74 250+ 247
ficpok 100 72 250+ 245
youtubetm 100 70 249 241
youtuoob 100 68 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search log-in 56 54
4
Google Drive drive google 85 41
5
Google Assistant - Get things done, hands-free google assistance 56 31
6
Google Meet goigle meets 83 57
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “giamail”, “ficpok”, “youtubetm”, “youtuoob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “斗鱼”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “斗鱼