"продукты" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “продукты” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pandara”, “azure devops”, “scribbl”, “games google”, “teamtalk”, “toca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “продукты” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword продукты from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
продукты питания 23 10 250+ 104
продукты без глютена ≤5 5 250+ 109
ощелачивающие продукты ≤5 28 250+ 248
барбоскины покупают продукты ≤5 25 250+ 243
развозить продукты ≤5 21 250+ 210

The search volume of the core keyword продукты in Google App Store reached 39, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 235 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ленточка – доставка продуктов на дом ленты 48 42
2
Едадил — акции, скидки и кэшбэк в магазинах магазинах 53 58
3
Grocery Shopping List - Listonic grocery list 43 21
4
Яндекс.Лавка: доставка продуктов и готовой еды яндекс лавка доставка продуктов ≤5 26
5
Fruit Clinic clinic 43 60
6
Самокат - Доставка продуктов, еды бесплатно! samokat 36 16
7
Out of Milk - Grocery Shopping List milk 42 59
8
Funny Food 123! Kids Number Games for Toddlers freche freunde 16 30
9
Idle Supermarket Tycoon - Tiny Shop Game supermarket 58 66
10
Пятёрочка Доставка — заказ продуктов на дом доставка пятёрочка 7 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathe 100 100 250+ 189
eather 100 96 250+ 216
weathercn 100 73 250+ 249
weatheroo 100 73 250+ 248
ficpok 100 72 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Weather Channel weatehr 100 27
2
Weather Forecast & Snow Radar: The Weather Channel waether 100 32
3
Weather forecast climas 100 32
4
Weather Forecast & Accurate Local Weather & Alerts focast 51 21
5
AccuWeather: Live weather radar & local forecast weatheroo 100 73
6
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
7
Weather Forecast - Accurate and Radar Maps veður 22 19
8
Weather & Widget - Weawow eye in sky 33 29
9
Local Weather - Weather Widget local weather 43 30
10
The Weather Network TV App global bc weather app ≤5 10

These five keywords: “weathe”, “eather”, “weathercn”, “weatheroo”, “ficpok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Weather Channel”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather Forecast & Accurate Local Weather & Alerts”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather Forecast - Accurate and Radar Maps”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “The Weather Network TV App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “продукты”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “продукты