"деньги" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “деньги” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “home design interiors”, “acadia national park”, “manicure”, “appian”, “davenport”, “swallowing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “деньги” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword деньги from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
яндекс деньги 31 29 249 189
как зарабатывать деньги в интернете 21 20 249 163
срочно деньги 19 34 249 207
быстрые деньги 19 13 250+ 134
заработать деньги 14 18 250+ 167

The search volume of the core keyword деньги in Google App Store reached 36, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 187 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Яндекс.Деньги - кошелек, штрафы гибдд, google pay яндекс кошелька 31 31
2
Money Buster moneys 58 39
3
Lucky Money - Feel Great & Make it Rain lucky pactor 63 61
4
Puppy Town - Merge & Win???? pup 60 72
5
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
6
Cash, Inc. Money Clicker Game & Business Adventure geld 23 31
7
Monefy - Budget Manager and Expense Tracker app monefy 14 13
8
PlaySpot - Make Money Playing Games money make 33 17
9
Money Maker 3D - Print Cash money maker 27 24
10
Money cash clicker 蚂蚁新房 - 卖一套最高你赚100万 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discortt 83 30 250+ 235
pypale 83 30 249 26
paypal 82 41 247 169
mailed 77 50 248 200
etransfer 75 23 248 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
Pascal's Wager pascal's wager 31 34
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
6
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
7
Yalla Lite - Group Voice Chat yalla lite 14 29
8
Wattpad - Read & Write Stories wattpad 73 45
9
Roblox roblocxx 88 63
10
Reddit redt 87 53

These five keywords: “discortt”, “pypale”, “paypal”, “mailed”, “etransfer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “Pascal's Wager”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Yalla Lite - Group Voice Chat”, “Wattpad - Read & Write Stories”, “Roblox”, “Reddit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “деньги”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “деньги