""vocabulary"" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “"vocabulary"” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stella”, “fortnite epic games”, “washing machine”, “hare”, “coding for kids”, “picts art”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “"vocabulary"” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword "vocabulary" from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vocabulary 46 59 250+ 83
vocabulary words 36 12 250+ 112
vocabulary english 29 7 250+ 84
vocabulary builder 28 24 250+ 84
english vocabulary 27 29 250+ 97

The search volume of the core keyword "vocabulary" in Google App Store reached 46, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Vocabulary Builder - Test Prep vocabulary 46 59
2
Improve English: Vocabulary, Grammar, Flashcards english 53 86
3
Vocabulary - Learn New Words vocabulary learn new words ≤5 30
4
WordUp Vocabulary describing words 39 10
5
Word of the Day - Vocabulary Builder words day 43 21
6
Vocabulary Builder learn new word 12 9
7
Learn English Vocabulary vocabularios en inglés 34 15
8
English Vocabulary Builder for GRE®, SAT® & more galvanized 39 38
9
Vocabulary Builder praveen yuva english ≤5 4
10
Avocards flashcards korean lesson ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
duilong 66 39 250+ 217
doualingo 66 39 250+ 213
duo lingo 66 30 250+ 185
dulonguo 66 30 250+ 223
synonymous 63 8 250+ 84

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn English For Kids learn english for kids lite ≤5 6
2
Learn Armenian - 50 languages armenian audio learning tool ≤5 30
3
FabuLingua: Spanish for kids through magic stories the exchange march ≤5 21
4
Kinder Lingo - Free Kids English Learning App ingles para niños gratis 6 8
5
Learn English words with Smart-Teacher mësoni fjalët angleze me smart-teacher ≤5 20
6
Learn American English words with Smart-Teacher mësoni fjalët amerikane me smart-teacher ≤5 18
7
Je Parle ANGLAIS - Apprendre l’anglais Audio cours apprendre l anglais 28 16
8
DinoLingo: Language learning for kids dingo lingo app ≤5 30
9
Learn Spanish, Turkish, Polish, French & more free sounder ≤5 30
10
Namaste English - Learn English from Hindi encroachment 36 31

These five keywords: “duilong”, “doualingo”, “duo lingo”, “dulonguo”, “synonymous”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Learn English For Kids”, “Learn Armenian - 50 languages”, “FabuLingua: Spanish for kids through magic stories”, “Kinder Lingo - Free Kids English Learning App”, “Learn English words with Smart-Teacher”, “Learn American English words with Smart-Teacher”, “Je Parle ANGLAIS - Apprendre l’anglais Audio cours”, “DinoLingo: Language learning for kids”, “Learn Spanish, Turkish, Polish, French & more free”, “Namaste English - Learn English from Hindi”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “"vocabulary"”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “"vocabulary"